Consultant, Content Management
About Our Firm:
Granite Solutions Groupe provides financial services decision makers with people and solutions that deliver. Our clients count on us to deliver the right talent at the right time to achieve critical business results. We leverage our industry knowledge and passion for client priorities to deliver human capital solutions.
GSG was founded in 1998 as a consulting firm delivering project management and technology solutions for the financial services industry. GSG now has a global presence, with team members deployed across the U.S. at Fortune 1000 companies and high-performing Fintech firms.
High-caliber consultants are the face of GSG at our client organizations and offices. We value the deep relationships we have with our consultants that enable us to place them in roles where their skills will have an immediate impact. The GSG consulting team is comprised of diverse, experienced, driven, and dynamic contributors who excel at getting things done.
About the Opportunity:
GSG is seeking an experienced for a Content Strategist with specialized experience in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to join our dynamic team.
The primary focus is refreshing and optimizing existing digital content to improve how information is discovered, understood, and surfaced through traditional search, answer engines, and AI-powered search experiences.The resource will support content optimization within a broader digital ecosystem.
This role requires a combination of content strategy and specialized AEO/GEO expertise, rather than traditional SEO or general content writing alone.
Responsibilities:
- Refresh and optimize existing digital content with an emphasis on AEO and GEO.
- Evaluate existing content and identify opportunities to improve discoverability and relevance.
- Structure content to support AI-powered search and answer experiences.
- Improve content clarity, organization, and consistency.
- Apply AEO/GEO optimization techniques to existing web content.
- Partner with content, digital, and other cross-functional stakeholders.
- Maintain alignment with established brand, content, and governance standards.
- Support content optimization across digital properties.
- Identify opportunities to improve how content answers customer questions and supports digital user journeys.
Requirements:
AEO / GEO Expertise
- Hands-on experience with Answer Engine Optimization and Generative Engine Optimization.
- Understanding of how AI-powered search and answer engines discover and surface content.
- Experience optimizing existing content for AI search visibility.
- Ability to explain the differences between traditional SEO, AEO, and GEO.
Content Optimization
- Experience refreshing and improving existing website content.
- Understanding of content structure, relevance, discoverability, and information hierarchy.
- Ability to make existing content more useful, accessible, and understandable.
- Experience auditing digital content and developing optimization recommendations.
SEO & Digital Content Strategy
- Strong understanding of traditional SEO fundamentals.
- Experience with keyword research, search intent, content performance, and optimization.
- Ability to combine SEO best practices with newer AEO/GEO approaches.
- Experience supporting enterprise websites or large digital platforms preferred.
Content Governance
- Understanding of structured content processes and governance.
- Ability to maintain accuracy, consistency, and appropriate approvals when refreshing content.
- Familiarity with working in complex, regulated environments preferred.
Financial Services / Fintech
- Financial services or fintech experience preferred.
- Understanding of banking terminology and financial products.
- Ability to optimize complex financial content without compromising accuracy or regulatory considerations.
Ideal Candidate Profile
- Content Strategist with demonstrable AEO/GEO experience.
- Strong background in digital content optimization and traditional SEO.
- Hands-on experience refreshing and restructuring existing content.
- Familiarity with AI-powered search and content discoverability.
- Comfortable working in a large, established digital content environment.
- Financial services experience is a plus.
- Able to explain specific examples of successful optimization work and the resulting impact.
Additional Skills:
- Figma proficiency.
- Agile / Jira experience.
- Specific content management systems.
- Analytics and AEO/GEO measurement tools.
- Technical SEO and structured data requirements.
Employee Benefits:
GSG is excited to offer its consultants a robust option of benefits which include comprehensive medical, dental, vision and prescription coverage. You will receive company-paid life insurance. In addition, we hope you will take advantage of eligible commuter benefits-like paying for work-related public transit and parking with pre-tax dollars. Save for your retirement with pre-tax contributions that go directly into your 401K. We also care about your pets with several options for pet insurance, discount card and prescriptions.
GSG’s Commitment to Diversity:
As a diverse-owned business, GSG is committed to creating a diverse workforce, and we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.